What is the role of a consumer in a real estate context?

In the context of real estate, the role of a consumer primarily revolves around being a person who utilizes or purchases products and services. This encompasses individuals or entities seeking to buy, sell, or rent properties. A consumer is actively involved in the real estate market as a buyer, seller, or renter, and their interaction with real estate agents and other professionals facilitates the transaction process.

For instance, when someone is looking to purchase a home, they are the consumer of real estate services, as they are engaging with agents, lenders, and other service providers to meet their housing needs. This highlights the essential nature of consumers in driving demand within the real estate market and influences how services are structured to meet their needs.

The other roles mentioned, such as being represented by an agent, providing agency services, or overseeing transactions, pertain more to specific professional capacities within the real estate industry rather than defining who a consumer is. While consumers may engage with agents for representation, the foundational definition of a consumer centers on their active participation in the market as users or purchasers of real estate-related offerings.